A short feature in Design Week this month looking at the rise of the bespoke peripheral, and in particular looking at Wii Fit. It's interesting to write for a magazine so ..er..'design' centred, particularly because it start to question any assumptions you might have as to any shared understanding of what 'design' even means. Looking forward to writing more for DW, and in particular working hard to understand not so much where videogames as a whole might fit into their editorial mandate - but which facet of them. As for Wii Fit itself - it's a really remarkable package. Catching a view of the UK television campaign a few nights ago, you see just how wonderfully considered Wii's strategy is. 90 seconds about a balance board, with an almost incidental 'by the way, you can purchase Wii Fit for this amazing peripheral' tacked on the end. I'm already more excited about forthcoming balance board titles than anything else. I can't really see me getting excited about GTA IV until there's a Wii version where I can properly run around the city. The promise of the little beige box is really just starting to become visible.